Top 3 things to avoid on your local service website

Intrusive pop-ups for newsletters or promotions

Pop-ups can disrupt the user experience and drive visitors away before they even get a chance to learn about your services, which can hurt your chances of getting new customers.

Overuse of animation or video backgrounds

While flashy animations or video backgrounds might seem appealing, they often slow down your website, frustrate users, and distract from the important information about your business.

Placing lead forms above the fold immediately

Putting lead forms right at the top of your site can feel pushy to visitors who haven’t had the chance to see what you offer yet, making them less likely to fill it out or stick around.