Simba grading criteria for local service websites

At Simba, we build AI-powered website grading capabilities to help local service business owners get the most out of their websites. We believe improving on the following criteria maximizes your website conversion rate.

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‍CTA Consistency and Position

‍Evaluating if calls-to-action (e.g., “Request a Quote”) are clear, consistent, and positioned in key areas across the website.

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Third-Party Reviews

‍Checking for the presence of third-party reviews from platforms like Google and Yelp to boost credibility.

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‍Social Proof

‍Highlighting customer testimonials to showcase satisfied clients and build trust.

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‍Trust Signals

‍Featuring real images with the faces of service providers or bios/introductions to create a personal connection.

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‍Headline & Local Relevance

‍Assessing the quality of headlines and subtext, with a focus on local relevance (e.g., services offered in specific areas).

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‍Design and Layout

‍Ensuring the website has a clean, professional design with easy navigation and user-friendly layout.

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‍Business Information Completeness

‍Verifying the presence of key business details like service lists, descriptions, service areas, hours, and FAQs.

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‍Lead Form Design and Placement

‍The design and strategic placement of lead capture forms to maximize conversions.

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‍Above-the-Fold Viewport Quality

‍Checking that critical information, including the main CTA, is visible without scrolling.

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‍Unique Selling Points‍

Highlighting any distinctive features or benefits that set the business apart, such as guarantees, eco-friendly products, or special offers.

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To check how your website performs on the above criteria, you can run a custom analysis of your local service business website here.